The Bamford Watch Department made its name customising high-end watches made by other brands, but finally launched a collection of its own last November.
The watches actually came in response to demand from customers who wanted to hold onto the “service watch” they were issued by Bamford while they had their own timepiece customised. Bamford duly obliged with the Mayfair collection.
The Mayfair may be powered by a quartz rather than a mechanical movement, but this is a watch that is all about design – and aesthetically it is a triumph. The case is asymmetrical, with a rotating bezel and a range of brightly coloured dial and hand combinations (as well as some matt black ones too) that are instantly recognisably Bamford. The watch is also highly customisable; customers can mix and match dial colours, bezels and straps and even get their caseback engraved with up to 20 characters. At just £425, Bamford’s first watch is a steal.