London-based luxury watch brand Bamford has announced the launch of its latest watch – the London GMT.

Designed with a 40mm stainless steel case and a fitted link bracelet, this is Bamford’s first house label watch to be powered by a mechanical Swiss movement.

The watch is available in four main colourways: black with aqua blue accents, steel with navy and orange, steel with blue and white, and gunmetal grey with grey and orange. A limited edition colourway in black and yellow will also be available exclusively at Selfridges.

Bamford is best known for its customisation of Rolex watches, and being the official customisation partner of the LVMH watch brands. Its first own label collection, The Mayfair, was released in 2017.

Pre-orders for the Bamford London GMT are being taken now at bamfordlondon.com and the first watches will be delivered in March 2019. All colourways are priced at £916.67.

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